Causes of the Reign of Terror

The reign of terror was a period of violence in which occurred from 1793- 1794 after the strong onset of the French Revolution. It was a time of fierceness and anger, resulting in the deaths of thousands of people living in France at that period of time. The terror followed the trial and execution of King Louis XVI in 1793 and was incited by the conflict between the Girondins and Jacobins. Soon after, King Louis’ wife, Marie Antoinette, was executed in the guillotine- the new form of constitutionalist justice.Many of the people who were executed during this period of time were not aristocrats, but ordinary people who may have only stated a critical thought or judgment going against the revolutionary government. Many believe that once Robespierre became leader of the Committee of Public Safety, he overpowered France and dominated the public, leading to the terror. Some believe that the terror occurred to stop counter-revolutionaries, such as the War in Vendee, and happened beca use of the factions between the Jacobins and Girondins.The Reign of Terror was the governments reaction’s to counter-revolutionary threats occurring particularly in the Vendee region of France in 1793. Here the public armed themselves in order to attempt to overthrow the Republic and restore the monarchy to the way it was. The counter-revolutionaries in this region were strongly against Robespierre and upset he had launched a movement to de-Christianize the nation and persecute the Church- massacring priests, destructing churches and destroying religious images.During this time all of the people of Vendee loyally stood by the Church and the Catholic monarchy of France and could clearly be distinguished wearing Rosaries around their necks at all times and the symbol of the Sacred Heart of Jesus sewn onto their hats. The people of Vendee fought hard against the French revolutionary government, many calling the War in Vendee the first modern ‘genocide. ’ A French ge neral of the time, Francois Joseph Westermann, stated â€Å"We are shooting them non-stop†¦Mercy is not a revolutionary sentiment,† exaggerating the intensity of the situation in Vendee and the success of the revolutionary government against the West region, supposedly leading to the ‘Reign of Terror’ in France. A number of people living in France, including nobles, priests and the bourgeoisie fled the country during the French Revolution, abandoning the struggle the country was going through. Emigrating, they formed armed groups and moved to neighboring countries, acquiring the name of emigres.In 1791, legislation against the emigres was passed by the King stating that anyone caught emigrating would be punished with a death sentence, namely the guillotine. Due to the politics of the time period, France was inevitably drawn to War with Austria and its allies, including Prussia, declaring War against them on 20 April 1792. Robespierre opposed the occurrence o f War due to the fact that it would strengthen the monarchy and the military as well as attract the anger of ordinary people in Austria and its neighbouring countries.The Jacobins increased the size of the army, determined to have more soldiers who demonstrated their patriotism and trained ability effectively. The Republican Army of France dominated the battles and were able to overcome the Austrians, Prussians, British and Spanish- the countries against the revolutionary government, and the strong violence was a large part in why the Reign of Terror began. Factional disputes in the Convention caused for the replacement of the Girondins with the Jacobins as they desired for a centralized government in France. This dispute could have been one of the main causes of the Reign of Terror breaking out.They wanted to keep Paris as the national capital city and to have the temporary government of the time to take control of the economy as a whole. The Jacobins were able to utilize their pow er of the sans-culottes and gained much of the public’s support opposed to the Girondins. On June 22, 1793, 80000 armed sans-culottes gathered and surrounded the National Convention halls and demanded the arrest of the Girondin party, resulting in the immediate arrest of 29 Girondin members. The Jacobins then had firm control of both the National Convention and France as a nation, left to deal with the violence and repression on the streets of France.Robespierre became leader of the Committee of Public Safety in 1793, causing a shift in power from Georges Danton to Maximilien Robespierre, Danton being an implausible public speaker and having a stronger physical presence while Robespierre less passionate about the public in general and their needs. He encouraged violence in France during the political deterioration and the fact that the attempt to set up a workable constitutional monarchy under King Louis XVI‘s reign failed made him passionate about politics. He wished t o create a temporary dictatorship in order to save the Republic from falling completely.He believed that it was â€Å"One’s duty to punish traitors, to help the needy, respect the weak, defend the oppressed, do good to one’s neighbour and behave justly,† meaning he wanted to punish those who were against the government in any way and act justly- not something that he achieved. He believed that the â€Å"Terror is nothing but quick and hard justice,† granting that he wanted the terror to be something which was handled quickly and only for those who acted against their choices in any way. Robespierre was a large influence in the Reign of Terror and wanted the people who acted out to be punished for their actions.Many people believe that he was the reason why the Reign of Terror originally began. Many dispute that the Reign of Terror simply does not exist due to the fact that there was already violence occurring before this supposed period of time. The Storm ing of Bastille was a violent period in which happened on July 14, 1789 where a mob of people marched to the Bastille, a large structure in which was previously an eight-towered castle, in search for prisoners and gun powder that had been taken by the unpopular King, Louis XVI.The building was being used as a prison at this period of time and only guarded by 30 Swiss guards, making it easy for the mob to get through in possession of canons and 3000 rifles under their belt. This shows that before the Reign of Terror strong violence was already occurring and was a large part of the nation. The Reign of Terror was not a significant change of violence to what was already occurring in France at the time, causing people to argue that the ‘violent Reign of Terror’ never existed in reality; it was simply a continuation of the violence already taking place.The Reign of Terror began in order to repress counter-revolutionary groups, which forced the Committee of Public Safety, led by Robespierre, to use the ‘humane’ form of execution- the guillotine. This resulted in external enemies being executed and anyone living in France who was under suspicion or was overheard stating a critical judgment against the government put under the guillotine. Through these executions the Revolutionary government ained momentum against their political enemies and had confidence with all of the power they were given. The mentality of violence had built up gradually from the very beginning of the revolution, not particularly when the Reign of Terror supposedly begun in 1792; the strong violence and destruction progressively increasing and the death toll reaching to new heights in this time period. By 1794, the Jacobins’ power was overbearing as they started to become unpopular with the public and media- those with accepted opinions.Their bloodshed result of power and recognition in the nation caused the bourgeoisie and former Jacobins to prompt propaganda aga inst them, aiming to destroy the monarchy. The Reign of Terror impacted the people of France and forced them to conform to what was accepted by the Committee and the Jacobins, allowing for them to have no say or judgment in the events of the time. There were many causes of the terror, some in which included strong violence, others strong leaders, yet they all marked the same thing- the end and beginning of France again.

Hammerlick Brewing Case Study

Hemrlick Brewing Running Head: HEMRLICK BREWING CASE STUDY Hemrlick Brewing Case Study: Choice of Distributor 1 Hemrlick Brewing 2 Hamrlick Brewing had been operating at a loss since the introduction of its critically acclaimed Saxonbrau beer two years ago. The company faced an urgency to increase revenue from sales and break even. It considered selling the Saxonbrau beer through distributors, as a marketing strategy to bring about profitability and increase Saxonbrau’s branding as a super premium beer.To do so, Hamrlick Brewing had to first determine if there was a distribution agreement that would meet its needs, otherwise it could continue distributing its products by itself. Hamrlick Brewing considered different distribution agreements from distributors Kalagwine Corp, Bistwells and Hansrife Beverages, and included the option of continuing direct distribution of its products. Each of these options had different strengths and weaknesses in their abilities to improve the rev enue of Saxonbrau beer.After analysing the strengths and weaknesses of the four options, Bistwell provided the best fit in meeting Hamrlick Brewing’s needs to promote the Saxonbrau brand, maximise the value of Saxonbrau beer, and optimise the company’s retail structure. Branding By branding Saxonbrau as a â€Å"super premium† or an â€Å"import and specialty† beer were, Hamrlick Brewing could be certain that the demand for its beer would increase. Sales of the â€Å"super premium† and the â€Å"import and specialty† beer segments had been projected to grow by 15% in 2011.Also, the market size of this segment was worth $7. 6 billion in 2010, with no single brewery dominating the market space. Also, since Hamrlick Brewing aimed to increase Saxonbrau beer’s sales and revenue, and given the limited production capacity, Hamrlick Brewing could aim to sell Saxonbrau at the highest possible price possible. As a result, Hamrlick Brewing Hemrli ck Brewing 3 may not want offer attractive price competitiveness, and so it would need to differentiate Saxonbrau in terms of branding.If Saxonbrau were to be continually positioned as â€Å"super premium† or â€Å"import and specialty†, it would command a higher price premium, since consumers in the super premium beer category are less price sensitive and are willingly to pay more for quality. In addition, Saxonbrau’s current 61% brand loyalty is also higher than the industry average of 41%. This would differentiate Saxonbrau beer further, and protect it from price competition. Hamrlick had to avoid the situations where Saxonbrau may be positioned to compete as a â€Å"premium† or â€Å"popular† beer, even though the demand for these beers was generally higher.If Saxonbrau was marketed and priced in the â€Å"premium† or â€Å"popular† segment, it would face very intense competition in terms of branding and pricing. Beer brands in th is segment are not highly differentiated from another. Also, customers consuming beer of this segment are relatively price sensitive and tend to make purchasing decisions based mainly on price. Large brewers like SAB Miller could afford to compete on price, but not Hamrlick Brewing, as it did not have the cost structure advantage to do so.If it insisted on offering competitive prices, it would run into even deeper losses and may be forced to shut down, as shown in its income statement (Exhibit 1). Of the three distributors, Bistwell intended and was most able to position Saxonbrau within the â€Å"super premium† beer category in the Chicago market, given its previous success in developing the market for super-premium beers. This is in line with Hamrlick’s intentions for Saxonbrau’s branding. Hamrlick Brewing could also be assumed to be able to provide for appropriate branding.However, Hansrife Beverages’ marketing strategy intended to position Saxonbrau w ithin the premium Hemrlick Brewing 4 beer category in the Chicago market, which would do more harm than good to Saxonbrau’s sales. In addition, even though Kalagwine also proposed to establish Saxonbrau as â€Å"speciality beer† and its distribution network was greater, expanding to other parts of Illinois and neighbouring states, it would not be able to secure Saxobrau’s branding. Kalagwine specialised in distributing wine and it did not have any prior experience in beer distribution.As a relatively late entrant to the beer distribution business in an already mature industry, Kalagwine would most likely face resistance from premium drinking outlets and liquor stores for display and storage space. In consideration of the above analysis, other than Hamrlick Brewing distributing its products by itself, Bistwells is the best- positioned amongst the three distributors to promote Saxonbrau’s branding in the super-premium beer market. Value for Customer, Collab orator, and CompanyBesides branding, cost structures and the resultant margins for each stakeholder in the distribution channels are also crucial to deciding a distributor is the impact of the decision on the cost structures and the resultant margins for each of the stakeholders in the channel. The cost structure should encourage and provide values for all the stakeholders in the distribution channel, namely the customer, collaborator and company (Exhibit 3). If any of the stakeholders does not enjoy any perceived value in the form of profit margin or lower pricing, then the demand, and subsequently in the sales, for the product may suffer.In analysing the cost structures of various distribution channels (Exhibit 4), Bistwells provided the highest overall value for the customers, for themselves as distributors and for Hamrlick Brewing. In terms of customer value, Hansrife offered the lowest price for the retailers at $108 and $29. 5 per keg and per case respectively. However, Hansri fe Hemrlick Brewing 5 largely distributed â€Å"popular† beers and intended to market Saxonbrau beer as being â€Å"premium†, instead of â€Å"super-premium†. Such a position would dilute Saxonbrau’s brand and subject it to unnecessary competition with other more established and â€Å"popular† beers.As Saxonbrau was already recognized as a super-premium brand and had a loyal customer base, customers were like to value its branding and perceived quality more than the competitiveness of the price. Based on the previous analysis on branding, Bistwells, other than Hamrlick Brewing’s own distribution, would be the best of the three distributors to deliver customer value. In terms of value for collaborators, after taking into account the shared cost of distribution, the distributors that would enjoy the highest margins were Bistwells in its sales of kegs (56%), and Kalagwine in its sales of kegs and cases (56% and 73%).Both distributors’ se ts of margins were estimated to be well above the industry norm of 33%. With this high value from distributing Saxonbrau’s beer, the distributors would be more inclined towards promoting the product, which would be to Hamrlick Brewing’s advantage. Naturally, Bistwells and Kalagwine would be more motivated than Hansrife. In terms of value for Hemrlick Brewing, Bistwell offered the highest value for the company as it provided the highest price to trade (PTT) of $92. 70 and $24. 30 per keg and case respectively after sharing 25% of the significant distribution costs.Bistwell’s cost structure also provided value to the Hemrlick Brewing by eliminating the latter’s distribution costs, if it were to continue self-distributing. The savings could be up to $779,000 per annum, and this was a sizeable sum that is lowering overall profit margin. Considering all of the above, Bistwell offers the best overall distribution option, maximising all three types of value for customer, collaborator and company, Hemrlick Brewing Retail Structure The loyal customers that Saxonbrau’s branding attracted favoured off-premise retailers.Feedback from these customers indicated that they sought variety when purchasing Saxonbrau beer, and off-premise retailers, like liquor stores, large retailers and the smaller mom-pops stores, could provide the variety of alcohol. Also, surveys showed that loyal customers are willing to drive to a bordering suburb for these offpremise retailers to purchase large lot sizes of Saxonbrau beer. Besides the potentials and customer preference, Hemrlick Brewing had also attracted demand from offpremise retailers like some major grocery stores.Even though there was an indication of high demand and potential in offpremise retailers, Hemrlick Brewing only had 30% of its sales from off-premise retailers, way below the average in Chicago area (69%). Thus, in order to increase revenue and sales, Hemrlick Brewing could place more empha sis on off-premise retailers. All three distribution companies and Hemrlick Brewing itself could emphasise more on off-premise retailers. However, Bistwells offered the most favourable conditions amongst all the options.First of all, given that Hemrlick Brewing was a small company that was promoting the sales of only one brand of beer, many retailers would be less willing to spend time liaising Hemrlick Brewing, as compared to distribution companies which had several brands to offer. Also, off-premise retailers like large outlet stores were difficult for a small company like Hemrlick Brewing to penetrate. At the same time, mom-pop stores required expansive distribution networks to reach, which only established distribution companies would be able to achieve. As a result, Hemrlick 6 Hemrlick BrewingBrewing would have to rely on other distributors if it would like to reach out more to off-premise retailers. Secondly, Bistwells had maintained a good relationship with on- and offpremise retailers, with a track-record of 80% sales through these retailers, whereas Kalagwine mainly focused mainly on on-premises sales, and Hansrife did not have a specific track-record selling through these retailers. Bistwells’ successful experience in off-premise retailing could help Hemrlick Brewing. Thirdly, Bistwells had the largest sales force compared to the rest of the distributors.Size of the sales force of a distributor is very important for penetrating the off-premise retailers, as they compete for limited shelf spaces. Bistwells had 40 sales representatives focusing on Chicago selling beers, whereas Hansrife only had 29 in Chicago area. Kalagwine had 80 sales representatives covering 17 cities/areas, but it had less sales representatives in Chicago area than Bistwells. Last but not least, from the various distributors’ marketing plans, Bistwells showed confidence in boosting sales through grocery stores.In grocery stores, the most common method to assist custo mers to choosing Saxonbrau beer was through point of sales displays. Bistwells had a plan to develop and supply such displays. Kalagwine did not have a relevant plan and Hansrife’s plan, though similar, would cost Hemrlick Brewing more than Bistwells’ marketing would. Moreover, for Hemrlick Brewing, implementing the same promotion plan itself would cost even higher than Bistwells, as it would be full cost, as opposed to Bistwells’ discount of 75% if Hemrlick Brewing were to distribute through Bistwells.Considering Hemrlick Brewing’s need to emphasis more on off-premise retailing so it could boost its sales and revenue, Bistwell had the most favourable conditions to help Hemrlick Brewing do so. 7 Hemrlick Brewing 8 Other Considerations After analysing all the different strategies that are aimed at increasing revenue and sales, Bistwells would be the distribution channel that Hemrlick Brewing should take up. However, choosing Bistwells would only increase s ome revenue, and even after factoring in the increased revenue, Hemrlick Brewing would still suffer from deficit in the same year.Hemrlick Brewing’s low operating efficiency was a big consideration. Based on Hemrlick Brewing’s current cost structure and operating gross margin of 6. 7%, it would take 21 years to break even. If Hemrlick Brewing could optimize its operations to a 40% margin, the company would break even within less than 6 years. With the purpose of meeting profitability target, Harmlick Brewing should strongly consider increasing revenue and decreasing costs more aggressively.To increase revenue, on top of taking advantage of the forecasted 15% growth in the market, Hemrick Brewing could divert its attention from holding special events to offpremise sales. In this way, the cost of special events could also be used to yield higher returns from the off-premise retail sales, especially when there was comparatively lower competition there, higher profit margi n and higher ready demand there. Besides, Hemrlick Brewing no longer had to worry about promoting the brand using the special events, because Bitswells would be in a more cost-effective and experienced position to do so.More rigorous strategies to reduce costs would include reducing the cost of raw materials, administration and distribution. Hemrlick Brewing could make use of just-noticeable difference to replace some of the ingredients for Saxobrau bear. Also, the general cost and cost of administration summed up to US$ 823, 244 or 30% of the total cost, which could be dramatically reduced if the company management could Hemrlick Brewing 9 evaluate if the administrative processes were efficient. If not, a retrenchment would be able to bring down the operational cost and increase the margins.The distribution costs that were shared with Bitswells could also be reduced if the companycollaborator relationship grew stronger to the point that the costs that would be bore by Hemrlick Brew ing could be further discounted. Summary Hemrlick Brewing faced the issue of financial deficit and was in need of increasing its revenue and sales. Mark Hemrlick had thought the immediate decision that needed to be made was to determine the most profitable distribution channel from the four options available, based on their abilities to increase revenue and support Saxonbrau’s branding.Bitswells was then singled out as the most favourable distribution channel as it was able to strengthen Saxonbrau’s branding, and it provided the highest overall value for the customer, for itself and for Hemrlick Brewing. Bitswells was also able to best support Hemrlick Brewing’s need to focus on off-premise retailers. Bitswells proved to be best choice out of the four. However, Mark Hemrlick should not stop at deciding which distribution channel to adopt. Even with Bitswells increasing Hemrlick Brewing’s revenue and helping to share existing distribution costs, the compan y would still be in deficit for 21 years.He would need to consider other more drastic strategies if he planned to break even within a shorter timeframe. Hemrlick Brewing 10 Exhibit 1: Income Statement Forecast Current Distribution Under Bistwells Breakeven Point Sales Revenue $1,977,261 $1,313,553 Less Excise Tax (4%) Net Revenue $80,115 $1,897,146 $52,542 $1,261,011 $30,832,220 (2) $1,233,289 $29,598,931 Operational Costs Cost of Goods $1,214,480 $1,214,480 General & Admin Selling and Distribution Net Cost $823,244 $704,024 $2,741,748 $823,244 $0 $2,037,724 $28,458,139 (1) $823,244 $0 29,281,383 Other Income Interest Expense Interest Income Other Total Other Income -$382,388 $1,943 $62,897 -$317,548 -$382,388 $1,943 $62,897 -$317,548 -$382,388 $1,943 $62,897 -$317,548 Net Income -$1,162,150 -$1,094,261 $0 (1) Cost of Revenue is estimated for the break-even scenario is calculated using an gross operating margin of 6. 7%, dividing the â€Å"Distribution Under Bistwells† COGS b y Sales Revenue. (2) If this revenue growth is based on an assumption of 15% growth per year, it would take approximately 21 years to arrive at this revenue.Hemrlick Brewing Exhibit 2: Calculation of unit production. Old prices under self-distribution were $144. 5 and 36. 5 for kegs and cases. Under Bistwells, these prices would be adjusted to $92. 7 and $24. 5. Old prices Units Revenue under new distribution price Kegs $116,178 804 $74,530 Bottles $1,861,083 50988 $1,239,022 Total Revenue $1,977,261 $1,313,553 Assuming max capacity of 12,500 liters or 804 barrels, the rest being bottles Exhibit 3: Value for Channel Participants 11 Hemrlick Brewing Exhibit 3: Value for Channel Participants 12

Performance Management at Vitality Health Essay

Situational Analysis: Introduction: Vitality Health Enterprises initially started its business as Vitality by importing small quantities of cosmetics from Japan. Initially it started marketing in its neighbourhood and to local organizations. Slowly it started expanding and in 1989 it changed its business model by establishing its own manufacturing facility in the US. Its business continued to grow into various markets as it leveraged its unique supplier connections and technological superiority. Its venture of acquiring HerbaPure Nutraceuticals helped it expand into a new domain of health care and Vitality became Vitality Health Enterprises. It continued its growth by expanding into new geographies until 2008 when its growth began to stagnate. This led to the formation of its new business strategy where a committee was appointed to review the policies and methods of tracking the performance goals of all non-sales and non-executive employees of the company. Drawbacks of previous PMS: PMS scale had 13 different levels of ratings. This scale posed a problem as managers avoided either the pain of evaluating or offending their sub ordinates by giving average rating of ‘B’ or ‘C’ to most of the employees. They avoided giving ‘A’ even to the top performers with a fear of upsetting the spirit of teamwork among others. Therefore the top performers lacked motivation to continue performing better as they received similar kind of merit based incentives and rewards as their less productive co-workers. Also there were flaws in the current methods used to measure performance. The compa-ratio takes into account the number of years an employee has worked with the company. Hence the tenure brings them with high incentives even though their performance wasn’t up to the mark. For example an employee with larger work experience at Vitality would be paid more when compared to other employee who had joined recently for the same output or sometimes even for a lesser output, which brought discrimination and dissatisfaction among the  employees. One advantage was that the compensation provided is 7-8% higher when compared to competitors. But the component of bonuses and variable pay was low in the current structure, which added to the disappointment of the high performers. Therefore even though turnover rate reduced at Vitality due to high compensation, there was turnover among the more productive scientists and product engineers as they moved to companies where their hard work and talents are rewarded better, which was a great loss to the company. Hence the very purpose of PMS that is identifying performers to reward them and non-performers to train them better or in the worst case steer them out was not achieved through this system. So a large section of the employee community wasn’t satisfied with the existing system. Also in a highly competitive market as personal care products, Vitality can’t afford to lose its top talent to its competitors. Additionally its product managers need continuous motivation to innovate and develop new products to withstand the competition. Hence there was a need for a coherent performance management system that held employees accountable for their actions and incentivized employee performance by offering compensations including salaries, bonuses and equity. So a new performance management system was launched. Problem Statement Was newly implemented performance management system in ‘Vitality Health Enterprises Inc.’ effective? Pros of Newly implemented PMS: The revised system is more apt to recognize highly contributing employees by strictly following the distribution model of performance rating. New PMS changed the absolute ranking to relative ranking system which helps to rank the employees based on relative performance basis. This eliminates a key problem of rewarding bulk of employees when their department was failing to meet development and production goals. This plan incorporated a new system of performance-related short and long term cash and equity bonus rather than relying only on salary increases. The newly designed system follows 4 point scale instead of 13 point scale which made the manager task easier in evaluation. Cons of Newly implemented PMS: Some employees were reluctant to perform their duties outside the job as those responsibilities were not in the review system. So they preferred only to work in the domains which were taken into consideration for their reward. Some managers felt that the new distribution system to be very rigid. High performing team need to come up with the targeted number of achievers even though they had many of them. On the contrary, the low performing team also had equal number of top achievers. The new PMS uncovered some managerial dissembling. Because managers allotted ‘Not Rated’ ranking to new members and saved the higher rankings for their veteran employees irrespective of their performance. Hence the new member in team might be de motivated. Some managers were reluctant in differentiating between their employees and allow any unfamiliar person to evaluate them. Because of this true performer might miss his/her rewards and incentives. Some managers rotated the highest ranking between their employees from one year to the next. So the objective of developing new evaluation system was unfulfilled. Recommendations The new performance management scored well in the survey which collected response from all the affected employees. Around 54% of the employees were happy with the new system whereas nearly a third (31%) preferred the old system. The employees who were happy with the new system might be high performers whereas the low or mid performers might have not been happy with the new system and were recommending old system. Managers were not happy with the rigid system because it added complexity in grading and might have been forced to give detailed explanation to offended employees. However there were few issues with the new system, which can be addressed with the measures listed below: Modification of the pay structure by incorporating performance benefits tied to the below: Organization Building: Employees need to contribute for the growth of the organization beyond their core responsibility. This will help in organizational growth and trickle-down effect to the bottom of the organization. So their pay structure will also involve a component that corresponds whether the company as a whole is performing well or not. Team Building: The performance of the team or  division will also impact the rewards being distributed. If a division does well, all its members get benefitted and vice versa Individual Efforts: Like before, individual component will also weigh for performance appraisal. This will have a different weight age for different job descriptions, as per the requirement. For example: A marketing employee will have a higher component of organization building than a R&D scientist who will have a higher individual component E.g. Say a R&D scientist has a base salary of ‘x’ and the weights allocated to organization building, team building and individual efforts as w1, w2 and w3 with per component increase of $p, $q and $r. Hence pay policy line= x+ (w1*p) + (w2*q) + (w3*r) Mixed component of absolute and relative: Employees will be graded against one another only when they are able to fulfil their core responsibilities and perform to a certain benchmark level. As the managers used to assign a Not Rated ranking to any employee who had been in the group for less than a year, regardless of actual performance. Not Rated ranking should be removed and appraisal should be conducted without grading for employees who have not completed a year. Pay structure of Managers: Managers have secondary responsibility of fulfilling staffing needs, their effectiveness in training, development and employee relations. The weight age of secondary component should be increased in such a manner so that they don’t delegate this responsibility to HR, which will be possible if their pay structure will be linked to it. Differential rating points for different divisions: Different division should have a different weight age system of organization growth, team growth and individual efforts in their pay structure and it should be appropriately distributed to all divisions so that rewards are not concentrated in a particular division. Feasibility of recommendation The company is growing at a good rate and hence any recommendation should be careful analyzed for its feasibility. Having different weight age for KRA’s of each division is difficult to formulate and can also lead to conflict between divisions which can lead to loss in synergy across the organization. All the divisions should be kept in confidence while formulating KRA’s and their respective weight ages. As the company is growing, the divisions will also increase and hence this plan’s sustainability is questionable. Pay  structure modification can be met with resistance from employees who will not be ready to accept too many variables in their salary. However educating employee about the benefits of this modification can solve this issue. Creating a separate process for employees who had completed less than a year in a team can easily eliminate not Rated ranking.

Lecture on Race Essay Example | Topics and Well Written Essays - 750 words

Lecture on Race - Essay Example However, in the Revisionist School of Thought during the 1950s and 1960s, these teachers were considered protagonists - heroes actually, who were active in fighting for education and for the right to vote. One of the early demands of the freed slaves after the war was the right to education. This was heard by the Northern commanders occupying the South - and this led to the Port Royal Experiment. Furthermore, one of these Freedmen teachers, Mary Peake put up a school in 1861 in Virginia. 2. What was the Supreme Court Decision concerning segregation in the case, Plessy V. Ferguson. What was the Supreme Court Decision concerning segregation in the case, Brown V. Board of Education of Topeka, Kansas. The Supreme Court, accordingly after the Civil War, ruled in favor of the segregation policy in the South, where public places were segregated into different areas for blacks and whites. The rule being followed was "separate but equal" doctrine. In Plessy V. Ferguson, the Supreme Court ruled that Homer Plessy, who was colored yet by blood lineage, more white than black, was fallacious in his thinking by refusing to ride a train coach for colored people in Louisiana because in his view it rendered black people inferior. In its decision, the Supreme Court ruled implicitly that inferiority is a matter of feeling or point of view - "it is not by reason of anything found in the act, but solely because the colored race chooses to put the construction upon it". In Brown v. Board of Education of Topeka, Kansas, the Supreme Court, on the other hand ruled against the segregation policy, when it said that segregation had no place in public education - "separate educational facilities are inherently unequal". The case arose as black children challenged the decision of the Topeka Board that put up separate facilities for black and white children. 3. What was the difference in their view of native Americans between men authors and women diarists Men and women authors differed when it came to the portrayal of native Americans. Men authors, who were white, were coming from a point of view on which American Indians were the enemies and white men who searched and fought for settlement areas in the West, were the heroes. Their source of information was their experience as white men and those of others who were also like them, white men. They of course emphasized that part of history when men had to conquer the lands, and in that way gave focus to the danger and treachery posed by the native Americans who were the enemies and of the heroic adventures of the settlers. This point of view became the basis for the hostile policy against native Americans. Women authors on the other hand, saw behind the wagon train tales of hostile action and adventure. American Indians, according to the diaries and recollection of women were recorded as friendly and of service. It was as not much of the danger posed by the native American that the women authors spoke of - but of other difficulties such as disease, drowning and death in the move towards the West. Moreover, the women authors portrayed men who were their husbands as not necessarily good hunters or providers. They humanized their men,

Human Resource Management, Essay Example | Topics and Well Written Essays - 2500 words

Human Resource Management, - Essay Example Each individual, therefore has a 'level playing field' and a fair share in the job opportunity. Internal advertisement: It provides maximum information to all employees speedily at a low cost. In such cases, the induction periods are shorter. However, there is a possibility of unlawful indirect discrimination. The response from this case is largely from those seeking local employment. This medium is not preferred by technical or professional job seekers, But is more suitable for lower level positions as well as part time or full time contract workers. The reach of this medium is very wide and instant. The cost also may be minimal, if a website is constructed. It can also facilitate on-line short-listing, and provide a clear information about the organization. The disadvantage is that it can produce thousands of unsuitable applications There are several advertising agencies, whose business is to provide recruitment services to employers and job seekers at a price. News papers such as 'The Sydney Morning Herald' also offer advertising space, where Field-wise categorization helps the readers to locate the positions of their interest. Different recruitment

Seminar in Criminology - Discussion 8 Essay Example | Topics and Well Written Essays - 250 words

Seminar in Criminology - Discussion 8 - Essay Example Morton’s defense team and thus his defense was at a disadvantage. If the judge had ensured that all evidence collected was also presented to the defense team the wrongful conviction might have been avoided. Although there can really never be enough compensation for the years Mr. Morton spent in prison after the wrongful conviction, some monetary compensation is necessary to show the mercy of the state. In my opinion, the state would have compensated Mr. Morton monetary wise for the years he spent in prison and educate his children to the highest levels. The monetary compensation by the state should have been double Mr. Morton’s earnings per year multiplied by the 25 years. The research conducted by Bedau and Radelet in Chapter 5 made recommendations that led to the decrease in wrongful convictions and that reforms in criminal prosecutions. The research has led to creation of policies and organizations to help in reducing wrongful convictions. Today, there are many non-profit organizations that research into such cases focusing on wrongful convictions (Thistlethwaite & Wooldredge, 2014). In my opinion these reforms by Bedau and Radelet have been very critical in improving the justice system in the United States since it has reduced the over reliance on DNA

To what extent the principle of contract has been applied in the Essay

To what extent the principle of contract has been applied in the design of the Contract law in China - Essay Example Moreover it is a legal document and is directly under the law and any deviance from the agreement or the contract can lead to severe punishment by the law. The government has a direct involvement in the contract and any deviation may lead to serious consequences. A contract in general consists of an offer, the act of accommodating to the offer and a valid and valued consideration over the agreement. By means of signing of the contract each party gains certain rights and duties over the other parties involved in the contract. The amount of benefit received by the parties is not necessarily of the same amount, one of the party can gain more benefits than the other part but the other part cannot raise any voice if the part has already signed the contract; because signing the contract means that both the parties have accepted all the points of the contract and after the signing process no arguments can be raised. The most important thing in a contract is that it is done by mutual approva l and sanction (China, 1999). The Republic of China for its people has introduced the contract law for the protection of rights and to provide them with a sense of strength and independence. The government has enforced certain laws regarding the issue of contracts and the laws have been designed so that during the process of contract or agreement signing the weak party or person cannot suffer from any lose or come under the pressure of the powerful party, person or organization. The law also states that no party or person can be forced to sign a contract or to withdraw from any contract. Each and every citizen of the country has been given the full right to enter or leave a contract on their wish. The most important issue that is discussed in the law is that the contract points must be entirely based on honesty, justice, and equity and the rights of the people must always be kept under consideration. It is a binding on the parties or individuals involved in the contract that whateve r agreement takes place in the contract, it must be taken place by the mutual consent of both the parties and no individual person or party of the contract will have the power to make any changes or amendments without the consent of the other party (China, 1999). It is a binding on the parties of the contract to strictly observe the points of the contract accordingly. One very important point for the contract enforcement is that both the parties have their signatures on the contract and this signature process must be performed within a certain time period. If the time limit exceeds then the contract will no longer remain valid and applicable and will have to be renewed from the beginning. There is a possibility that the other party signs the contract and the contract reaches the offering party after the time limit then in these cases usually the contract is considered to be accepted but in certain cases the offering party rejects to accept after the time limit has passed. To withdra w from the contract is not an easy task as it is against the principle of contracts and if a party wants to withdraw from a contract then the withdrawal must be made soon after the acceptance of the agreement (China, 1999). The contract law of the Republic of China is quite a lot in accordance to the principle of

The challenges and opportunities of BMW Assignment

The challenges and opportunities of BMW - Assignment Example After conducting a thorough review of the literature it has been established that in order to offer high speed, sporty and designer cars to customers the company is neglecting the EU emission norms. There has been several news of the company taking political support to escape penalties and norms immorally. However, strict legal framework is compelling them towards thinking about other opportunities. In this backdrop a qualitative research has been conducted to know about customers’ perception and buying interest after knowing about the challenge. Primary data has been collected through a questionnaire survey among a sample size of 20 respondents. It was found that though customers check size, style, brand name and colour first, when it comes to buying a car but they would not prefer to buy a vehicle which does not meet legal emission standards. Table of Contents Executive Summary 2 SECTION 1: INTRODUCTION 4 1.1 Background 4 1.2 Research Problem 4 1.3 Research Objectives 4 1.4 Research Questions 5 SECTION 2: LITERATURE REVIEW

International Economics Assignment Example | Topics and Well Written Essays - 1250 words

International Economics - Assignment Example Depreciation increases operation and running costs of an organization, especially if it has a lot of imports or outsourced employees. The real exchange rate between the United States and Europe is given by ÃŽ µ. Consider a scenario in which the nominal exchange rate depreciates by 3%, while the price level in Europe increased by 5% and in the United States, it goes up by 2%. What happens to the real exchange rate? In Munich a bratwurst costs 5 euros, a hot dog costs 4$ at Boston’s Fenway Park. At an exchange rate of 1.05 $ per euro, what is the price of a bratwurst in terms of a hot dog? All else equal, how does this relative price change if the dollar depreciates to 1.25$ per euro? Compared with the initial situation, has a hot dog become more or less expensive relative to a bratwurst? Spain and Germany trade a lot between each other. Germany is running an inflation – low, but inflation – and Spain a deflation. Discuss what is expected to happen with the nominal and the real exchange rates between them. The nominal exchange rates of Germany will decrease while the nominal exchange rates for Spain will increase. This is because an increase in commodity prices will cause an increase in the foreign income that is required to purchase local products. The vice versa is true for Spain where a decrease in the price of commodities will reduce the amount of income earned from foreign countries to buy local products. The real exchange rates of Germany will increase. This is because the real exchange rates appreciate an increase in product prices. On the other hand, the real exchange rates of Spain will decrease. This is because real exchange rates depreciate with an increase in product prices.

The Fire in My Fathers Hands Essay Example for Free

The Fire in My Fathers Hands Essay When I was a kid, about 5 to 8 years old, my hands would always get cold whenever the surrounding air is chilly. My dad would always tell me to rub them together, like you would in order to make fire. And so I did it. I rubbed and rubbed and rubbed. My fingers grind against each other from the tips of my little fingers to the base of my palm, but none of this worked. My hands still are cold, stone cold. Then my dad said after watching me rub for a whole 3 minutes: You can stop rubbing your hands when they are warm again, as rubbing would make your skin raw. I replied: But theyre still cold. Then he told me to hold out my hand and he started rubbing warmth into my hands; his strong, rough hands massaging my palms, my fingers, then suddenly my hands are warm again. After a while, I wondered: will my hands ever become tough and strong like my fathers? Practice Till You Get Tired of It My Mom is my role model. I guess this is due to the fact that I used to scarcely see my Dad because he comes home really late; he still does, though not as late, while my Mother took care of me ever since she quit the job as the General Manager when I was in 2nd grade. She is the one who is there for me whenever I have a problem, like a robot on standby, but she is also a harsh whip with her discipline though she never hit me. My most notable memory of my Mom is when I sucked at math in 3rd grade. I dont know how to do a problem so naturally, I asked her. However, after she taught the same problem 4 times, I still didnt get it. I was afraid she would get mad, but she didnt and in the end when I finally got it, I asked her why she is so patient. She simply replied practice makes perfect, an old adage I hear very often to this day. The Playful Shadow Everyone in my family has different hair. My fathers, a hair like a bush or a vigilant meerkat or a comb. A comb with black and white bristles because my father is slowly aging. It stands tall and mighty nevertheless, and doesnt ever change no matter how many times you run your hand through the mass of black and white. Other times my father applies hair gel to his hair, though I dont see a point. After all, crew cuts dont have a lot of potential for shaping. In contrast though, my hair is like a playful shadow, flexible and could be shaped into anything. Its of medium length, though sometimes when I am too lazy or busy I dont pester my mother to take me to the hair salon in a nearby department store. Speaking of her, my mother has the smoothest hair in the family. Its silky and sleek almost all the time, and has a certain shine to it whenever light falls on her hair, like twinkling stars on a silent, dark night. Not The Usual It was around my mid-summer vacation. I went to my grandmothers in Taipei, but I stayed for a long time, about 2 weeks or so. I came back home eventually, but before the moment when I stepped through onto the white marble floor, I never realized the beautiful house that I considered as mundane was indeed quite nice. I immediately noticed the sunlight streaming through the tall windows that cover up a side of the spacious living room, as opposed to my grandmothers artificially lit house and the tiny space one is allowed to move in. You really have to pick your way carefully in order to not trip over something. Although this is mean for me to put it like this, especially since I have been accepting their hospitality for an extended period of time but after this time I learned to appreciate the place I live in. The next day, my mother started her usual sermons, Why dont you start doing your grammar workbook. Then I replied, But mother, its summer. Even if I finish it you wont give me any free time. Fine, you can have free time after you finish 5 pages in the workbook. Yes. I exclaimed. Then I thought to myself. Well, this is rare, mother is giving me free time. Home Ruler In German my name means home ruler. It means king. It is like the wind; strong, yet soothing. An energizing gust that one would welcome on a hot sunny day. It is like the symphonies that Beethoven conducted, vivid, strong symphonies. Henry was my fathers name and now I have it. Before that my fathers name is Eric, then he changed it to Chief during college years. But now he is Henry, and I am Henry Jr. On that lazy afternoon when he told me that he changed his name twice, I asked him why he wanted to be called Henry. He replied Because I like the sound of it. What?! You chose your name and my name only because you like the sound of it? Isnt there some kind of symbolism behind it like Chinese names do? I pressed. But he just simply said Nope. Personally though, I do not dislike my name. Its alright, though it could be confusing when people just say Henry when both Yu and I are present. Thats pretty much it, after all names arent good material for bullying anyways. All Alone On lazy days when Im bored, I daydream a lot. Just staring into space or look at the sky and the clouds or whatever that catches my intrest. I imagine various things, from the future, to the past. Sometimes I think of of the possibility of having a brother or sister since I am the only child in my house. I think of other people and their relationships with their siblings and sometimes I feel forlorn, because I never really had a person I can relate to at home. But other times when I see siblings fight I wonder if I would do the same. Chances are I would fight, be the peacemaker, or just let them go all over me. Perhaps I would try to maintain peace between me and my sibling. I suppose things get lively, crazy, and out of control sometimes when you have a sibling, but the more, the merrier right? Stop Judging! Shun is my old, old classmate, a classmate I had in 4th grade. He was a boy who had eyes that stare daggers and a posture or a physique that suggested he can fight well. I always took care to avoid him, for I am afraid of what he might do, especially since he got in a fight with my best friend, Kevin. The fight exploded suddenly with Kevin beaten down pretty badly. But in a strange twist of fate, I had to take the late bus with him, not to mention the small bus is very, very crowded. Time passed and passed, and eventually I had to go on the bus. It turns out that he isnt much of a bad person. I was apprehensive at first, but after a while I got the courage to ask him a few questions and we started talking. It was then I realized the true meaning of the saying dont judge a book by its cover. Party Pooper Rain, rain, go away. Go away so i can play I hate rainy days. The way it brings cool, humid air, and the way it forces me to stay indoors. The way it makes the skies dark, gloomy, and sometimes filled the air with static. It came when I went to Hualien the first time I went there. There wasnt much to do except to roam the department stores that was packed with refugees of the rain, just like my family and me. The rain prevented us from exploring Hualien Ocean Park, the amusement park I was so excited to go to, but the trip prematurely ended. We did stay in Hualien for an extra day though to compensate for the missing day, but that doesnt cover up the fact that the rain ruined half of my vacation. Just as it ruined the bicycling trip my dad and I planned to go on. And the trip to the Sun-Moon Lake. Oh, how I hate the rain. Different Things, Deep Meanings My mother tells me a lot of things. Family values, information, something about maintaing discipline, and many others. However, I find her small tales most intruguing. She once told me about a story about a kid and his mother. The story begins when the child was hit by his mother because he did something bad. Throughout his life, the child was always hit by his mother when he did something wrong. The strange thing is, the child never cried, not once when he was hit hard. He just held the tears in as the mother began her rentless attack, at least thats what I think she said, after all its been 3, 4 years. Anyway, the story goes on with the child finally reaches manhood, and the mother became an old lady, her hair streaked with dull gray, her hands and face wrinkly and her hands dont stop shaking. Then the child, now a man, did something to upset the mother again and of course the mother reaches to hit him as she did throughout her sons life. But this time when the blow landed, the son finally cried. Why? Because his mothers punch did not hurt, while in the past it hurt really bad. To this day, I still dont get the meaning of this little story. Work, Save, Relax I have a dream. A dream to be able to do anything i want. I feel tired studying for tests and doing homework all day. To go to school, back home like a an endless cycle which will likely change to go to company, return home when I get a job. Someday, Id like to travel to various countries, taste gorment food, and maybe even sip on wine. I want to see new things, experience them, and try them. Someday I will make this happen. When my dream turns to reality, this may be when my hair is all gone, streaked with whitish gray strands, and arms that are weakened by time, but I would be happy, happy that my dream is fulfilled. Being free of the bounds of duty, responsibility, and just be able to do anything I want is my lifetime goal. I have a dream. A dream to be able to do anything I want. I feel tired after studying and doing homework all day, and just doing work all day. Someday, Id like to just relax and enjoy, perhaps when I retire. I would travel to far-off coutries and taste gorment food.

History and Impact of Social Media

History and Impact of Social Media SOCIAL MEDIA Introduction It can be define as,â€Å"Social media is to the way of communication between different communities in which they share , produce and exchange thoughts , opinion through networks. It is define as a group of internet based application that build on the ideological and technological foundations of web 2 and that allow the creation and exchange of user generated content.† Most of us know social media from its different tools and communities. Face book, MySpace, YouTube, and Wikipedia are the most famous. The tools of social media – we can also call them â€Å"Web 2.0† tools – developed quickly, and new tools, functions, and services are born every day. It also includes usage of mobile and internet that create highly interactive platforms through which people of different communities discuss, create and modify user generated content. It produces a change in communities, organization, and institutions by combining it on a same platform towards individual. Social media imply twoà ¢Ã¢â€š ¬Ã‚ way interaction, so included in social media is any means of communication that allows a interaction. The unstable growth of Social Media provided millions of people the opportunity to create and share content on a large scale imaginable a few years ago. Large participation in these social networks are reacted in the countless number of opinions, news, and product reviews .These are constantly posted and discussed in social sites. Given this widespread generation and use of content, it is natural to target ones messages to highly connected people. They will propagate them further in the social network. Now, Social media is a framework like a honeycomb in the world, which is surrounded all the world in a global way. It affects the whole of the society at the same time to all the persons of different countries equally. Social media has a wide range in the present times. Social media have many different forms in which it interact with different peoples. It includes social networking, wikis, internet forums, social blogs, weblogs , photographs , video these forums on a daily basis in business, social life and for entertainment. [1] History: The history of social media start within the invention of computers. It covers many eras to reach its complete and develop form. The development of computers from mechanical era to electrical era had human great invention. The social media had arrived at the end of the 19th century. Now, it is used in the increasing number of users to find everything at one place and time. The history of social media lied in three terms for example Before the dawning(1969-1995 ) The dawning(1995-2005) After the dawning(2006-present) 2.Before the Dawning: In 1969 CompuServe was first introduced in computers to run different mechanisms. The Arpanet service is introduced in 1969.In 1971 first e-mail was introduced in the market, which led e-mailing history. In 1978 project butenburg started. These are all features in the computers. The birth of [emailprotected] .The whole earth lectronic link The Well was came into market in 1985. In 1988 Internet Relay Chat(IRC) is used in computers. In 1989 World Wide Web w3c was introduced. From 1991 -94 approximately 2.6 million internet users are produced and now, the world wide web goes to public. The first web page is also created Tim Berners Lee and Mosaic is created , during these years first blog JUSTIN LINKS made and also THE GLOBE. The Dawning : During 1995-2005 multiple pages or apps came into existence in the market which are such as: ICQ , a free instant messaging software Microsoft Hotmail Sixdegrees.com In year 1999 , 70 million computers connected to internet In year 1998 major search engine Google came into existence In 2001 Wikipedia-a free Encyclopedia Also apple iPods’ 2003 , Skype Linked in 2004-facebook for Harvard students Image hostin-flickr In 2005 – face book for high school students 3.After The Dawning : In 2006-13 an increasing number of users increased day by day. In 2006 approx. 400 million searches per day on Google observed. Twitter and you tube users number also increased. Face book , in 2009;350 million users 2011 face book and twitter had 550 million and 56 million users , respectively. From 2011, social media is virtually accessible from anywhere in the world. The internet population is more than 2.4 billion users,today. Types: Social media can be divided into following categories regarding social presence , media richness and self presentation. It had following types: collaborative projects blogs and micro blogs content communities social networking site virtual game worlds virtual social worlds Examples: There are many examples of social media belonging to different types which had various aspects as following: 1-Wikipedia: It was firstly lunched by jimmy wale and Larry Sanger in January 15,2001. Wikipedia is the example of all wikis and â€Å"wiki-like† works. It is a search web site. We only write the topic in the address bar and then it give a lot of information on that topic. It give also the option of different language like English, Eesti, Arabic, Francais, and Italian etc. On this site, information of all the subjects are available in all the language. Due to different language facility, every person can get knowledge and ideas in his own language. The basic idea behind wikis is to provide voluntary, decentralised and open information. Text can be added or corrected, and new sections can be added without the need to modify the structure of the entire page. 2-Twitter: Twitter is also a shape of face book but from twitter we can only sent short texts. It is online social networking and microblogging service that make able to users send and read short 140-character text messages. From the way of twitter, people exchange ideas,thought and information from their relatives and friends. These messege are called tweets commonly.There is no opportunity to justify a point of view or cite sources, and because of this, political messaging and conversation can be more heated and critical here than on other social media platforms. Despite this, Twitter can be used for active political discussion. Twitter can also be used to steer the user to more detailed content elsewhere, through web links or other references. However, studies on the use of Twitter to influence voting behaviour highlight only small groups of â€Å"super users†. 3- YouTube and Dailymotion: YouTube is the Internet’s leading video service. It began operating in 2005, and grew very quickly, with 50 million visits to the site just by the end of the same year. In 2010, there were already more than 2 billion visits to You-Tube every day. Th e basic idea behind YouTube is that users upload videos to the site and at the same time, watch and comment on what they see. Based on the number of viewers, the most popular videos on YouTube are music videos, entertainment programmes, and news videos, but there are also some user-made videos about personal problems that have found quite a large audience. 4Facebook: Facebook was first lunched in February 2004.Facebook is a online connection among the people which are well-known to each other. They posted their photos, videos, and many other blogs. Its registration is open from the age of 13 to older. Most consider Facebook as the very image of social media. The basic idea is to off er each registered user the chance to create a user profile with pictures and to keep in touch with their so-called â€Å"friends†, or contacts they link to on the site. Facebook wasn’t the first of its kind: similar services already existed in the late 1990s, but the way Harvard university student linked a person’s photograph and profile to others and created a way to share thoughts, pictures and links was completely new. It was easy for users to adapt to it. Facebook was first available in February 2004 to Harvard students. Within one year, Facebook was used in almost numbers have changed or become outdated. Th e worldwide attraction with Facebo ok is based on the possibility it offers to be in contact with people whose e-mail addresses and phone chance to create networks: Facebook’s activity is based only on communities. Being on Facebook is not just limited to information within a group of friends. Through groups, users can form new networks. A user’s posting, in the form of text, pictures or both, can receive feedback from other users in the form of the †Like† button, and the opt ion to make their own comments. They can also forward the posting to their own Facebook contacts using the â€Å"Share† option. One popular feature Facebook supports is community pages for common interests. Many political candidates create a page for themselves, and when a user clicks on the â€Å"Like† button, that user indicates that they would like to receive updates each time the candidate adds something to Facebook. 5-Google : It had many benefits for different communities. Its uses are multiple range from education to all social aspects in life. It is helpful for many peoples and users. Impacts Of Social Media: News : Social media is a way of information. It has become an important source of news. While the credibility of some sources can clearly be contested, news channels give updates on significant happenings all over the world. Their availability on social networks makes news more accessible. Additionally, news quickly gets passed around the networks in ways never experienced before. Interaction : Social media has furthered interaction by such a massive scale that is hard not to notice it. It allows people to keep in touch in a more regularly, and sometimes, more closely, than was ever before because of time. People cities or continents apart can keep in touch so effortlessly, creating an opportunity to experience different cultures. 3.Political Landscapes: Social media has developed greater political awareness and organization, which has in some cases rewritten entire political landscapes. It has particularly played a large part in the Iran elections, and Obama’s reelection for a second term as US President, and inspired the political unrests in Egypt. 4.Learning : Actually, learning is a two way process. Social media has also played a large part in development literacy. Children who start using the platforms develop early communication skills, and generally become more literate. This is an encouraging trend, and thanks to the huge availability of information, both simplistic and complex on the internet, anyone can become as smart or intelligent as they desire. 5.Marketing : The whole dynamics of marketing have been changed. People can do his business sitting in his own home. In a few minutes, they check the sample online and give order for delivery. They are able to understand the needs of the market from the market itself, greatly altering the way marketing has been done in the past. Advantages: These modern technology has become our life very easy. It has removed the distance between the people. Due to this reason, people are always in a contact and share their feeling with one another. Its make the world as a globe. We aware every time from all breaking news that what is doing in our country at this time. As different parts of the world advance at different pace in education, business, tourism and so on, people tend to migrate from place to place for varying reasons, ranging from business-related reasons to pleasure-related reasons. This act of migration causes families, friends, lovers, and other related people to stay separated by distance. It would be quite emotionally worrying for one to find out that he or she would be either temporarily or permanently away from his or her family. There could be psychological effects associated with being away from home. Most people go through a period of initial depression, cultural shock, or homesickness no matter how well they are prepared. The temporary feelings of missing one’s family, home environment, friends, etc along with the initial cultural shock, and readjustment to your new life could be frightening. Though cannot replace the feeling of being home with one’s family in person, the technology of Skype has made it possible for many people to make free internet voice and video calls. People will worry less about cost and converse in a relaxed manner. Video-chats, such that Skype technology provides, could go a long way in maintaining the friendly bond in such cases. Social networking can enrich social lives for those separated from family and friends by long distances, bringing them together despite the physical separation. This has been observed in a number of people in the armed forces that use Skype, Facebook, and twitter to stay in touch. Though the world is quite large, it now seems â€Å"small† due to social networking. People from different parts of the globe can connect to other people in other parts of the world, exchanging information and pleasantries. The future of social networking will have the world to seem even â€Å"smaller† Disadvantages: There are always two sides of every coin. Mostly people do not use this technology properly. Social media is just a tool or mean for people to use. It is still up to the users on how to use this tool (just like a knife, can help you to cut food or hurt others). â€Å"Pew Research Centers Internet American Life Project and Elon Universitys Imagining the Internet Center conducted a study on The Future of Online Socializing from the highly engaged, diverse set of respondents to an online, opt-in survey consisted of 895 technology stakeholders and critics.† The new generation people spend their a lot of time on face book daily. due to this reason, they can not get their aim of his future. The negative effects presented by the respondents included time spent online robs time from important face-to-face relationships; the internet fosters mostly thin relationships; the act of leveraging the internet to engage in social connection exposes private information; the internet allows peo ple to silo themselves, limiting their exposure to new ideas; and the internet is being used to engender intolerance. Some respondents also highlighted that there will be development of some new psychological and medical syndromes that will be variations of depression caused by the lack of meaningful quality relationships, and a new world society. The term, Social Networking, has begun to deceive the users to believe they are social creatures. For instance, spending a couple of hours using Farmville and chatting with friends concurrently does not convert into social skills. People become dependent on the technology and forget how to socialise in face-to-face context. The online personality of a person might be totally different from his/her offline character, causing disorder when the two personalities meet. It is apparent in online dating when the couple gets together in face-to-face for the first time. Their written profiles do not clearly represent their real-life characters. It is more inviting for people to type something that others want to hear than saying the truth. Besides the friendship, creators of social networking sites and users redefine the term, privacy in the Internet as well. The challenge in data privacy is to share data while protecting personally identifiable information. Almost any information posted on social networking sites is permanent. Whenever someone posts pictures or videos on the web, it becomes viral. When the user deletes a video from his/her social network, someone might have kept it and then posted it onto other sites like YouTube already. People post photographs and video files on social networking sites without thinking and the files can reappear at the worst possible time. Table Conclusion : Today’s social media have helped make real the idea of a â€Å"global village†. Social media has changed the way people communicate. Social media’s greatest change to the way people communicate is user-produced content and the fast and flexible sharing of this content Though the world is quite large, it now seems â€Å"small† due to social networking. People from different parts of the globe can connect to other people in other parts of the world, exchanging information and pleasantries. The future of social networking will have the world to seem even â€Å"smaller†. Everything has some positive aspects as well as negative so does the social media. But it contributes a lot to the human being in different forms from small scale to a large scale in every field. [1] http://en.wikipedia.org/wiki/Social_media (accessed 4 13sunday, 2014).

Case Study The Salad Bar Marketing Essay

Case Study The Salad Bar Marketing Essay The salad bar financial model will be based on the business concept of managing for the best, and planning for the worst. The projections of the first year will anticipate for a sales volume below average, salad cost above average, and seat turn below average. This will help us ensure adequate financial planning to cater for a ramp-up period that is reasonable, success of the business, and ensure that the business is not under-capitalized (McKeever 2008). Our financial plan is based on the assumptions that there will be a slow-growth economy that will be recovering from an economic decline. It also assumes that the business will experience a modest growth in the future. The Salad Bar business intends to increase profit margins per day. The businesses aims at reducing the variable operation cost as well as achieve a double growth rate annually. The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Young 2007). The Salad Bar Marketing Objectives Salad Bar aims at reducing market costs as a sales percentage. The business intends to maintain steady and positive growth every month. In addition, Salad Bar plans to experience new customers increase and consequently have them as long-term customers. Marketing Strategy The Salad Bar marketing strategy will be aimed at developing visibility among the members of the community. This strategy will be achieved through a targeted advertising campaign. There will be advertisements placed in various newsletters. Its hoped that the advertisements will yield a reasonable amount of product enquiries since they are beleaguered toward the target population that uses Salad Bar products/services (Abrams Kleiner 2003). Target marketing The Salad Bars target population includes the middle class clients and the upper-class clients. The middle-class population has minimal disposable income. It recognizes that its expensive to get salad from a salad bar but its prepared to incur expenses though they will attempt to minimize them. On the other hand, the upper-class clients are characterized by high income level and its willing to have salad from a bar. This strategy will require a different menu for the two groups since the upper-class salad menu will be cost prohibitive for the middle class population (McKeever 2008). Positioning The Salad Bar will position itself as a high quality, innovative salad business. The members of the society will recognize the high quality and unique service/product offerings of The Salad Bar. The Salad Bar competitive edge will be founded in  its customer inventive and customer approach to members of the society. The Salad Bar customer attention will make it different from other salad bars that have a lot of demand. The disadvantage of having a high demand is that the business experiences a decreased pressure to accommodate extra clients. When The Salad Bar will start having plenty of customers, we will modify our business plan in order to handle them effectively McKeever (2008). The Salad Bar will approach the market as if there is considerable competition between the different product providers. We aim at making customer satisfaction our priority, and through this, local clients will come to be pleased about the attention given to their need and establish long-term relationshi ps with The Salad Bar. The main objective is to position The Salad Bar as the premier Salad business within the area, authorizing a market share majority in four years. The marketing strategy will aim first at creating customer awareness concerning its products, build up a customer base, and focus on building customer referrals and loyalty (Young 2007) Marketing Mix The Salad Bar marketing mix will consist of pricing, distribution, advertising and promotion approaches. The pricing scheme of the business is based on per person or per bowl charge. The Salad Bar aims at making product deliveries for customer far from the shop. On the other Hand, advertising and promotion will be done through television and radio adverts as well as brochures (Young 2007). Marketing Research Several focus groups were established and held during the initial marketing plan development phase so as to gain insight into a number of potential customers. The groups provided useful insight into potential customers decision making. Additional dynamic market research source is a feedback system based on a proposal card system. The proposal card will have numerous statements that clients are asked to rate as per a given scale. There will be numerous open ended questions that will enable a client to offer constructive criticism freely. The Salad Bar will focus on implementing suggestions that are reasonable so as to improve its product offerings as well as demonstrate its commitment to customer suggestions (Abrams Kleiner 2003).

Henry Ford Essay -- History

Henry Ford Henry Ford was one of the most brilliant entrepreneurs in creating the automobile assembly line, it was his controversial characteristics and unorthodox approach towards administrating the Ford Motor Company which resulted in the conglomeration of one of the most successful corporations in the world. At the turn of the century everything was booming! The growth of the economy and stock market increased the job opportunities as well as morals. As a result of this industrial revolution, out of the woodwork came a humble yet driven man, Henry Ford. Between the five dollar/day plan, his policies on administrating the company, and his relations with his customers, Ford was often presented as a suspicious character. This controversial behavior epitomized the success of the company, it did not lead to his own downfall as many suspect. The Anti-Semitic accusations, and the belief that Ford was taking advantage of his customers, were by far overshadowed by his brillianc!e and strong hand in r unning his company. Of course, there were not always supporters of Henry Ford. If fact, there were many critics, critics who believed that Henry Ford was so controversial that it prevented the potential of Fords from becoming greater than it is today. By the mid twenties the Ford’s was already the worlds most successful automobile company, but their great reputation would soon decline. Fords $5/day plan for all employees signified the overwhelming success of the company. Many believed this success was short-lived with the new policies dealing with the workers which soon followed. With the need to increase production and lower costs, in the mid 30’s Ford cut all Ford worker’s wages in half. Workers were expected to work faster, and harder. Department heads were ordered to ban all talking and whistling while work was in progress. All of this was a ploy by Ford to make sure he knew every move of his workers, he was very possessive. Secondly, Ford began to fire older workers and hire younge!r workers. His ideology was that the younger workers could work more productively and more efficiently. Which in turn would send more money flowing into his pockets. What resulted was quite humorous in fact. Black hair dye became a hot seller in the Detroit area . Older workers tried to disguise their age by dying their hair black. Ford’s manipulation of his workers was immoral... ...! Bibliography American Decades 1910-1919 New York: Gale Research Co., 1996. A contemporary survey on the backround of Henry Ford, and the Ford Motor Company. Collier, Peter. An American Epic. New York: Summit Books Co.,1987. A chronological study of the political and financial success of the Ford family. Lacey, Robert. Ford, The Men And The Machine. New York: Ballantine Books Co., 1986. A more personal study of the Ford family and the contraversy surrounding the success of the Ford Motor Company. Marcus, Paul: Ford: We Never Called Him Henry. New York: Tom Doherty Associates Co., 1951, 1987. A primary piece of literature related by Harry Bennett offering personal insights in the life of Henry Ford, including conspiracy and controversy. Primary Source â€Å"The Annals of America.† New York: Encyclopedia Britannica. Co., 1976. A primary source referring to the financial success of the Ford Motor Company as well as the financial policies administered. Video â€Å"The Great Depression† (no other info available) An interesting presentation offered by past employees of the Ford Motor Company re-telling the triumphs and demise of the Ford Motor Company. Henry Ford Essay -- History Henry Ford Henry Ford was one of the most brilliant entrepreneurs in creating the automobile assembly line, it was his controversial characteristics and unorthodox approach towards administrating the Ford Motor Company which resulted in the conglomeration of one of the most successful corporations in the world. At the turn of the century everything was booming! The growth of the economy and stock market increased the job opportunities as well as morals. As a result of this industrial revolution, out of the woodwork came a humble yet driven man, Henry Ford. Between the five dollar/day plan, his policies on administrating the company, and his relations with his customers, Ford was often presented as a suspicious character. This controversial behavior epitomized the success of the company, it did not lead to his own downfall as many suspect. The Anti-Semitic accusations, and the belief that Ford was taking advantage of his customers, were by far overshadowed by his brillianc!e and strong hand in r unning his company. Of course, there were not always supporters of Henry Ford. If fact, there were many critics, critics who believed that Henry Ford was so controversial that it prevented the potential of Fords from becoming greater than it is today. By the mid twenties the Ford’s was already the worlds most successful automobile company, but their great reputation would soon decline. Fords $5/day plan for all employees signified the overwhelming success of the company. Many believed this success was short-lived with the new policies dealing with the workers which soon followed. With the need to increase production and lower costs, in the mid 30’s Ford cut all Ford worker’s wages in half. Workers were expected to work faster, and harder. Department heads were ordered to ban all talking and whistling while work was in progress. All of this was a ploy by Ford to make sure he knew every move of his workers, he was very possessive. Secondly, Ford began to fire older workers and hire younge!r workers. His ideology was that the younger workers could work more productively and more efficiently. Which in turn would send more money flowing into his pockets. What resulted was quite humorous in fact. Black hair dye became a hot seller in the Detroit area . Older workers tried to disguise their age by dying their hair black. Ford’s manipulation of his workers was immoral... ...! Bibliography American Decades 1910-1919 New York: Gale Research Co., 1996. A contemporary survey on the backround of Henry Ford, and the Ford Motor Company. Collier, Peter. An American Epic. New York: Summit Books Co.,1987. A chronological study of the political and financial success of the Ford family. Lacey, Robert. Ford, The Men And The Machine. New York: Ballantine Books Co., 1986. A more personal study of the Ford family and the contraversy surrounding the success of the Ford Motor Company. Marcus, Paul: Ford: We Never Called Him Henry. New York: Tom Doherty Associates Co., 1951, 1987. A primary piece of literature related by Harry Bennett offering personal insights in the life of Henry Ford, including conspiracy and controversy. Primary Source â€Å"The Annals of America.† New York: Encyclopedia Britannica. Co., 1976. A primary source referring to the financial success of the Ford Motor Company as well as the financial policies administered. Video â€Å"The Great Depression† (no other info available) An interesting presentation offered by past employees of the Ford Motor Company re-telling the triumphs and demise of the Ford Motor Company.

Poland during World War 2 Essay -- essays research papers

I. History of Poland After the Partitions of Poland (1772-1795), which had decreased the size of the country, giving most of the land to Russia, Prussia, and Austria-Hungary. The First World War provided a practical chance for Poland to restore its independence. The powers, which had separated the country more than one hundred years earlier, were fighting on opposite sides. Germany with the Austro-Hungarian Empire (the Central Powers) fought Imperial Russia allied with France and Great Britain. Polish troops, under their own banners, also joined the fight. At first, under the command of the anti-Russian revolutionary Jà ³zef Pi ³sudski, Polish battalions were formed to fight Russia. But in 1917, after a number of successful operations against Russians, the legions were disbanded and Pi ³sudski was tossed into jail when the Polacks refused to take an oath of allegiance to the Central Powers. Meanwhile, with the fall of its monarchy, Russia's grip on Poland began to slowly decrease to nothing. This enabled the Polacks to organize a Polish army in France to fight against the Central Powers. Russia was defeated first and Germany and Austria soon followed . Finally, on November 11, 1918, Poland re-emerged as a free nation after 123 years of captivity. However, some problems remained. After the Communist Revolution Russia was determined to carry the flame, so successfully kindled at home, to Poland, Germany and beyond. In 1920, not quite two years after regaining independence, Poland was forced to fight again to maintain its sovereignty and to defend Europe. II. Pre World War II The brief, nineteen-year period of peace following the war and lasting until 1939 was marked by a consolidation of the three partitioned territories, which for over one hundred years had belonged to an alliance of different countries. It also marked a time of vigorous economic growth for Poland. In the early 1920s German intrigues in the Free City of Gdansk prevented the free flow of Polish trade through that port. Poland's response was to build a new port in the small fishing town of Gdynia. By 1938, Gdynia became the busiest port in the Baltic Sea and provided serious competition for Gdansk. In south-central Poland, construction of an industrial complex began in 1936. It had hydroelectric power plants, steel works, aircraft manufacturing, machinery, ammunition and fertilizers. In 1938 P... ...d and they were rounded up and sent to ghettos in towns and cities. The two largest ghettos were established in Warsaw and Lodz. Between 22nd July and 3rd October 1942, 310,322 Jews were deported from the Warsaw ghetto to these extermination camps. Information got back to the ghetto what was happening to those people and it was decided to resist any further attempts at deportation. In January 1943, Heinrich Himmler gave instructions for Warsaw to be free of all Jews by Hitler's birthday on 20th April. Warsaw contained several resistance groups. The largest was the Polish Home Army. There was also the Jewish Military Union and the communist Jewish Fighter Organization (ZOB) led by Mordechai Anielewicz, Yitzhak Zuckerman, Gole Mire and Adolf Liebeskind. On 19th April 1943 the Waffen SS entered the Warsaw ghetto. Although they only had two machine-guns, fifteen rifles and 500 pistols, the Jews opened fire on the soldiers. They also attacked them with grenades and petrol bombs. The Germans took heavy casualties and the Warsaw military commander, Brigadier-General Jà ¼rgen Stroop, ordered his men to retreat. He then gave instructions for all the buildings in the ghetto to be set on fire.

Hypocrisy in Democracy Essay

Freedom of Speech Silence What is democracy? Democracy is a form of government where the people rule, not a dictator, a king or aristocrats. Democracy means that people have a say in law and state. This is impossible to do without a voice. How are people supposed to run the government if they aren’t allowed to speak their mind? This is hypocrisy. That is like telling someone they can travel where ever they want as long as it is in this little box. Our voice is the most important tool and weapon that we have possession of. Without our voice, we are nothing. American is â€Å"the land of the free and the home of the brave† or at least it is supposed to be. Certain people, like college presidents and other leaders are trying to take away the freedom that Americans have. If they succeed in taking away our rights and freedoms, America will no longer be a democracy. America will turn into a dictatorship. This is unacceptable. It is written in the constitution that Americans h ave freedom of speech. Freedom of expression and speech is the First Amendment, the first. It is the first because it is the most important. Without freedom of speech; people are unable to learn and grow, unable to find themselves and stand out, and unable to stand up for what they believe in. If universities get rid of freedom of speech, people will be incapable of learning and developing into the person they should be. Mistakes teach people more than anything else could. Mistakes might not be made if freedom of speech is taken away; if they are made others would be unable to tell them for fear they might embarrass them. Even worse than that, people would be unable to learn and discuss about history for fear of hurting other people. Keith John Sampson was said to be guilty for public racial harassment for reading a history book. This book was about the KKK and how the Irish defeated them. It was a complete anti-Klan book and a history book, but the university didn’t care. Sampson was just trying to expand his knowledge, but he was to be punished. They claimed that he was guilty of reading a book that has a lot of bad feelings behind it in public. However, it is a history book. It is something people learn about in school. The only way to prevent the past from happening again is to learn about it, no matter how bad it is. If the universities take away the right to learn and discuss about the past, we are doomed to repeat it. Besides learning about mistakes, freedom of speech also allows people to discover themselves. College is the first time that people are able to do what they want. They decided what times they want to go to school and what classes they want to take. College is when people find themselves. They find out what they want to do, what the love and who they are. One of the ways people do this is by expression, which falls under the freedom of speech. How can people grow if they are confined in a small box? They can’t grow; they can’t become the people they are supposed to be. College is about exploring, making mistakes, and discovering their life path. College is supposed to be freeing. One of the biggest reason people go to college, besides getting a degree for a better futu re, is to discover themselves. If universities ban self expression people will stop going to college. People will start dropping out and unemployment will sky rocket. The main reason people go to college on campus is for all the experience. If people will still get a college education, they will take online courses and there will be no need for campuses or presidents or staff. They will all lose their jobs. However, the most important thing that will be lost without freedom of speech is the right to stand up for what we believe in. Without freedom of speech, people will not be able to stand up for they believe in. without peoples powerful voices, the world wouldn’t be where it is today. This is why the First Amendment was made, to make sure that people would always be able to speak out and stand up. Unfortunately, people are trying to take that right away. Hayden Barnes, a former Valdosta student, was almost expelled for standing up for what he believes in. The University was planning to spend forty million dollars to build a parking garage. Barnes didn’t like this. He believed that all the money would be better off going to something different. He started protesting the building of the garage. The president of the University was extremely mad. He was the one who wanted to make the garage and he didn’t want someone to stop him. He started going out of his way to get Barnes expelled from school. He looked into Barnes’s background and even looked into his social networks to see what he put on there. Barnes was almost kicked out of school for what he stood up for. No one should ever be afraid to say what they believe and what they stand for. People have the desire to be in control and take rights away from people. Thankfully we have rights and regulations that don’t let them take away what is ours. The First Amendment was made to make sure that everyone in America has the right to express themselves through words and actions. Also, thankfully, there are people who fight for our rights when people try to take them away. FIRE is there to help anyone who needs it. When there are people trying to take away rights, it is wonderful to know that someone will be there to help.

Is Your Beauty More Important Than Your Health? Essay

Is your beauty more important than your health? How much are you willing to pay for the price of beauty?In our day, many of us spend tones of money on beauty products to look better, but unfortunately sometimes the short-term look is not worth the long-term damage that such products can do to our skin. You expect the food you buy to be safe, and there are huge public outcries when it isn’t, yet the same demanding standarts are not universally applied to cosmetic companies. Recently ,people have been more aware of the food they consume. The food companies, which realized this sensitivity of consumers started to be honest and open to public with the ingredients they use in their products. After learning about the ingredients, people tend to consume more organic foods and foods that have more unsaturated substances than saturated. But the big question is this, if the people are so sensitive with their food intake, why don’t they have the same awareness for the products they use for their physical appearance? Many products that women use in our day, contain chemicals that endanger their health in a long period. The government surveys the beauty industry but it does not approve the products before they are sold in stores. Cosmetic companies are only required to list needed ingredients in their products, not the by products that could have been manifest during manufacturing. You may think that natural, organic or hypo-allergic products are healthier and not harmful as other manufactured chemicals, but there are no precepts for them too. The companies are allowed to add any ingredients they wish for, and any kind of label on the package that withstands them selves. Beauty products certify users to commerce with over 126 chemicals that are not tested, aside with legal and known ingredients.

Global Financial Crisis Essay

The Global Financial Crisis can be studied from many different perspectives. Most of the consequences are already being analyzed, and even though new events may still take place; these consequences have impacted, and if not yet detected, they will impact our Society, our Culture, old and new technologies, the commercial and industrial sector and overall our value systems and ethical standards. Global warming is the major issue that would impact Technology, Society and Culture and have an important effect upon our ethics. Most of us expected a great reaction from the biggest economy in the world because the level of consciousness about global warming, had motivated many politicians to act upon it, the financial sector was already in a position to invest in it, and many industrial sectors had made the decision to participate in what could have been called â€Å"The Green Adventure†. â€Å"It took a great war, and all the military industries that fed the carnage, to bring America out of the Depression. But to a surprising degree, the world economy has been riding the strength of its hottest sectors ever since. By the 1990s, it was the rise of the Internet and the network economy, which collapsed in the dotcom bubble and gave way to housing and the financing that paid for it. In each of these recent cases it was the market that discovered and promoted a new engine for growth—creating millions of jobs and trillions in profits worldwide. Between 1996 and 2000, the technology sector created 1. 6 million new jobs, according to Moody’s Economy. com—roughly 14 percent of new U. S. job growth. In this decade, the financial sector accounted for a lion’s share of U. S. corporate profit, while housing accounted for a staggering 40 percent of new U. S. job growth. Now, those two stalled drivers are leading producers of unemployment: Goldman Sachs, the royal house of finance, announced a 10 percent staff cut last week. The world, simply put, needs a new economic driver, a new hot growth industry. † A lot of funds are being invested in the green technology activities like in its research and development, even though the oil prices are reducing and the economic crisis seems to take longer than expected. Whether such investment measures will yield the anticipated success is not a subject that can be experimentally tested. A number of business organizations have been reported to have made huge investments in the green technology, even though there seems to be minimal improvements. As the current economic crisis demand numerous investments to rescue the economy, concerns are being raised on the resources which are being dedicated at rescuing the environment. These concerns are raised while considering the fact that the continued economic crisis could divert the attention of the organizations and the governments in sustaining effective green technologies. Some of the efforts which are being made by the business organizations and the governments include the trade in the carbon market, which seeks to reduce the carbon emissions. On the other hand, the governments are offering stimulus packages for offering support to the financial institutions, which have promoted the carbon trading investments. In a number of occasions, the policies which seek to achieve a sustainable environment seem to take a back seat, when the global economy experiences financial difficulties. International organizations like the United Nations are devising strategies, which seek to reduce the level of carbon emissions through the utilization of the renewable sources of energy. This research paper will make an analysis of the green technologies and its impact on the global economy. A number of benefits of the green technology has been analyzed, besides the measures that the various governments and organizations are taking in reacting to sustain the environment. Going green and fossil fuel In the 1990’s fossil fuels accounted for 85% of the U. S energy use, and today fossil fuels are still the prime movers of industrial life. (Griffin, PG. 2) Although fossil fuels have contributed to global warming the U. S has continued to use it, because of its cheap availability; however, in the recent years it has become scarcer and more expensive. (Griffin, PG. 2) In the 1990’s the U. S oil supply climbed to 17 million barrels a day; however with domestic oil declining the U. S has opted to now import roughly 50% of its crude oil & petroleum. (Griffin, PG. 2) As the war continues between the U. S and Iraq the price of oil will continue to rise, and the U. S may need to look into alternative energy. Although the U. S has always had the spending power to burn through resources such as oil and fossil fuels; the current economic crisis is an opportunity for the U. S to become more green and learn that alternative energy can be more affordable in the long run and definitely safer on our environment. Every economic crisis brings opportunities for the U. S to get out of their comfort zone and really do something to move the U. S forward. Alternative energy will be more affordable and will help during the economic crisis. The U. S’s dependency on oil imports has been a concern for years, and now with the economy in bad shape the U. S can take the opportunity to look into moving towards alternative energy. Unlike oil & fossil fuels solar energy, wind energy, and hydropower energy are reusable and will not bring an issue of scarceness. One of the issues with our current use of oils & fossil fuels is that they have become scarce and therefore, a concern arises with the U. S dependency. Reusable energy will eliminate that threat and the cost benefits in the long run will improve. We do not need to buy sun power to use solar energy, nor do we need to buy the air to get wind energy. The cost to switch to these new systems may be expensive to start, but the maintenance will be more cost efficient than importing oil at the amounts we do and at the current cost. (FT Business, PG. 1) Wind is a favored sub-sector in the BlackRock portfolio because it is affordable, low carbon, and scalable power generation technology of choice. (FT Business, PG. 1) Wind accounts for the largest share of new generation capacity installed in the US and Europe in 2007, respectively at 30% and 40%. (FT Business, PG. 1) Ed Guinness co-manages Guinness Asset Management’s Dublin-domiciled says it is not only the cost of fuel that is driving up electricity prices, but also increases in the raw materials needed for construction. (FT Business, PG. 1) He also stated that prices of oil, gas and coal are all increasing tremendously and so are the construction costs of power plants, stating it now costs twice as much to make electricity from new-build gas turbines than it did one year ago making wind and solar energy highly competitive. (FT Business, PG. 1) With that said it is now in the times of economic struggles that America should make change that will be benefited in the years to come. Some manufacturers, such as, agriculture, food processing, metal refining, paper manufacturing and the chemical industry have switched to alternative energy to join the â€Å"Green† campaign that has been moving through the world for years. (Katz, PG. 16) The main alternative energy the manufacturing applications have used is electricity and thermal energy. (Katz, PG. 16) James Lee, an associate professor in the Golisano Institute for Sustainability at the Rochester Institute of Technology, stated that manufacturing companies are working in both of these areas to reduce consumption and expand the use of alternatives to fossil fuel. Many manufacturers are investing in combined heat and power (CHP) systems that produce both electricity and heat for their manufacturing processes. CHP systems increase energy efficiency by making better use of the energy. Using a CHP system also enables companies to produce electricity directly from alternative fuel sources such as biofuels, hydrogen and solid municipal waste. (Katz, PG. 16) Unlike Solar and wind energy, thermal energy is not really a natural resource, but still more cost efficient and less risky to be dependent on than oil & fossil fuels.